Advertising in the AAP Membership Directory

The Directory is published annually and used by Academy members and other professionals and organizations.

Directory Ad Insertion Order

Keep your company in their minds year-round! The Membership Directory, published in June of each year, is used by 8,000 Academy members and more than 400 other professional groups, including dentists, physicians, hygienists, insurance companies, and libraries. Our members and their staff use this Directory as their networking and referral phone book.

Closing Dates

Ad copy for review*: March 3, 2008
Insertion order: March 3, 2008
Materials: April 18, 2008

* Advertisements not previously accepted for publication in Academy publications must complete a screening review process.

2008 Display Advertising Rates

Position*	Black and white	4-color
Cover 2	N/A	$5,515
Cover 3	N/A	$5,515
Cover 4	N/A	$8,295
Interior Tab	N/A	$4,095
Opposite Table of Contents	$2,100	$4,410
Opposite Letter from the President	Insert Only – $4,095	Insert Only – $4,095
Run of book	$1,680	$3,150

Guaranteed right-hand page = earned rate +15%

* Contact the Advertising Manager regarding availability.

Insert Information

Inserts must be reviewed and accepted by the Academy prior to publication. Allow at least 30 days prior to insertion order deadline for the review process.
All inserts will be assigned an item number and purchase order number by the Advertising Manager. Carton labels must include assigned item number, PO number, name of insert, and quantity in carton. Shipments received without this information will be returned. Contact the Advertising Manager for item number, purchase order number, quantity, and shipping address.
Bill of lading and packing slip must indicate the number of skids, cartons, and inserts shipped.
Advertiser must supply 11% over press run. If an inadequate quantity is supplied, issues will run without insert.
Include color proof with materials.

Insert rates

2-page $3,360: Minimum base weight 60 pound paper
4-page $6,720: Minimum base weight 60 pound paper

Specifications

Size	Width	Depth
Full Page (trim size)	8 1/4"	10 3/4"
Bleed	8 3/8"	10 7/8"

Inserts must include 1/8" head trim, 1/8" foot trim, and 1/8" thumb trim.
Live copy area must be 1/4" from trim.
Binding: Perfect
Body: Minimum 60 pound coated
Cover: 80 pound coated

Production Services

Typeset text $300
Typeset tagline $100

Digital Requirements

Macintosh or Windows: 95/98; NT/2000
QuarkXpress
InDesign
FreeHand
Illustrator
Photoshop
FrameMaker
Microsoft Word (B/W only)
PageMaker
Corel Draw
Include a printout of disk contents and label all disks clearly with company name, month of publication, and ad title.
E-mail – Provide file names and compress files before transmission.
Include color proof with materials.

Advertising Contact

For more information about advertising in the AAP Membership Directory, contact the Advertising Manager today:

jamie@perio.org