Journal of Periodontology Advertising: Bellybands, Outserts, Inserts, and Business Reply Cards

Make your message stand out to AAP members: put your ad where they can’t miss it!

Journal Ad Insertion Order

Bellyband

Wrap your ad around the entire Journal by using a bellyband to showcase your products. All Journal readers are guaranteed to see your ad when it encases the entire book. Please contact the Advertising Manager for further details and frequency discounts.
Rate: $6,300

Polybag “Outsert”

Advertisements and product samples may be included inside the polybag that the Journal is mailed in. Inclusion in the polybag is subject to postal regulation approval and may cause rates to fluctuate. Please contact the Advertising Manager for further details and frequency discounts.
Rate: $7,875

Inserts

Inserts must be reviewed and accepted by the Academy prior to publication. Allow at least 30 days prior to insertion order deadline for the review process. See submitting an ad for review and advertising standards.

All inserts will be assigned an item number and purchase order number by the Advertising Manager. Carton labels must include assigned item number, PO number, month of insert, name of insert, name of publication, and quantity in carton. Shipments received without this information will be returned. Contact Advertising Manager for item number, purchase order number, quantity, and shipping address.
Bill of lading and packing slip must indicate the number of skids, cartons, and inserts shipped.
Advertiser must supply 7% over press run.
If an inadequate quantity is supplied, issues will run without insert.

Insert rates

Earned rate*	1 x	6 x	12 x
2-page	$4,055	$3,780	$3,490
4-page	$8,105	$7,560	$6,970
6-page	$12,160	$11,340	$10,460
8-page	$16,215	$15,120	$13,945

Insert paper

2-page minimum base weight 80 pound
4-page, 6-page, 8-page minimum base weight 70 pound; maximum base weight 100 pound; advertiser must furnish folded

Business Reply Cards

Business reply cards (BRCs) must appear with a minimum of a full-page advertisement, and both must be reviewed and accepted by the Academy prior to publication. Allow at least 30 days prior to insertion order deadline for the review process. See submitting an ad for review and advertising standards.

For postcard size BRCs, allow 1/8" head trim and 1/8" thumb trim. Height of card must be no less than width. Postal regulations require a minimum tear-out size of 3 1/2" x 5" and a maximum of 4 1/4" x 6". BRCs must have bar codes (top and bottom) printed on them.
Cards are bound into issue and must have a perforation.
All BRCs will be assigned an item number and purchase order number by the Advertising Manager. Carton labels must include assigned item number, PO number, name of BRC, and quantity in carton. Shipments received without this information will be returned.
Contact Advertising Manager for item number, purchase order number, quantity, and shipping address.
Bill of lading and packing slip must indicate the number of skids, cartons, and BRCs shipped.
Advertiser must supply 7% over press run. If an inadequate quantity is supplied, issues will run without BRC.

BRC insertion rates

Earned rate*	1 x	6 x	12 x
1 BRC	$3,040	$2,835	$2,615

* Earned rates are based on space accumulated within a calendar year. A display ad spread counts as two insertions. Inserts count as one insertion per page. A business reply card counts as one insertion. Advertising in AAP News, the Membership Directory, or the Annual Meeting On-Site Program also count toward total insertions.

Advertising Contact

For more information about advertising in the Journal of Periodontology, contact the Advertising Manager today:

jamie@perio.org

Journal of Periodontology Advertising: Bellybands, Outserts, Inserts, and Business Reply Cards

Bellyband

Polybag “Outsert”

Inserts

Business Reply Cards

Advertising Contact

Find Out More

Advertising Options

Perio News